Deirdre Breakenridge, president and director of communications at PFS Marketwyse, an integrated advertising, marketing and communications agency located in northern NJ, has authored a new book, PR 2.0, published by the Financial Times Press. The book explores the convergence of public relations and the Internet, which results in new ways for communication professionals to reach customers and online communities through the use of social media strategies.
Breakenridge's PR 2.0 provides guidelines and expert commentary for public relations professionals who are unfamiliar with using and navigating social media tools including social networking sites, blogs, Really Simple Syndication (RSS) feeds, and podcasts. These tools enable communication professionals to directly communicate with the consumer.
"It is a pleasure for me to share this new information with my peers in PR and marketing," said Breakenridge. "With the advanced technology out there today, PR 2.0 shows communication professionals how to effectively utilize social media tools to improve their ability to reach customers and have direct conversations." PR 2.0 is the third book that Breakenridge has authored. Her previous two books, The New PR Toolkit and Cyberbranding: Brand Building in the Digital Economy, were published by Prentice Hall, in February 2003 and May of 2001, respectively.
The book is available on Amazon.com and Barnes & Noble bookstores for $24.99. For more information about social media tools, PR 2.0 strategies and the way they affect the public relations arena, visit www.deirdrebreakenridge.com.
QUICK LINKS
+ Read about new books by PFS Marketwyse executives
+ Read PR 2.0 Strategies: Deirdre's Blog
+ Send Deirdre an e-mail
