COMMUNICATOR MANIFESTO
By niellemc
...by Deirdre Breakenridge. PR 2.0 places a whole new meaning and value on PR and marks the true convergence of PR and the Internet. I believe that with PR 2.0, a new breed of Web savvy PR/marketing professionals has been born. As a result ...
WHY SOCIAL MEDIA PR GETS A BAD RAP
By Jason Kintzler
In Deirdre Breakenridge's new book PR 2.0, she interviews Phil Gomes, VP of Edelman who offers up some good logic. He prefers the term "New Media Release" as opposed to "Social Media Release" and he may be on to something...
PR 2.0 NEW MEDIA, NEW TOOLS, NEW AUDIENCES
By PR Tech Blogger
...and also by reading. Public Relations professional and author Deirdre Breakenridge has recently publish a book called, PR 2.0: New Media, New Tools, New Audiences. A great tool to understand how the Web changed everything in the PR domain.
BULLDOG REPORTER - DAILY DIGG | PREVIOUS STORIES | BREAKENRIDGE...
By PR Tech Blogger
PFS Marketwyse (www.pfsmarketwyse.com), an integrated branding, marketing and communications firm announced that The National Association of Professional...
PR 2.0: A COMMUNICATOR'S MANIFESTO
By Change This
Today, an immense change is happening to PR and it will affect communications professionals around the world from this point forward...
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